Marshall Goldsmith on the value of advertising your leadership coaching goal by Urs Koenig, PhD, MBA

Marshall Goldsmith on the value of advertising your leadership coaching goal:

Those of you who are familiar with our leadership coaching (hotlink) know that we don’t coach behind close doors only but make the process of leadership coaching transparent by bringing it out into the organization. Here is what our teacher Marshall Goldsmith has to say about the value if advertising goals in his recent Leading News article :

“It pays to advertise. I know a playwright who never reveals what new work she’s writing. “When you talk about it,” she says, “you’re not writing it. You’re just talking.” That sort of secretiveness may apply to creative work, but it doesn’t apply to rebuilding your reputation. People have preconceptions about you. They not only filter everything you do through those preconceptions, but they are constantly looking for evidence that confirms them. Thus, if they believe you are perennially late, even when you’re only a few seconds late to a lunch date or a meeting they’ll quietly file that away as another example of your tardiness. However, if you tell them you’re making a serious effort to be on time from now on, that bit of “advertising” can change their perception. They’ll be on alert for evidence of your on-time behavior rather than confirmation that you’re always late. That little tweak in perception, created solely by telling people that you’re trying to change, can make all the difference.

 

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